Welcome

Ray Maas has over forty years experience running and managing wholesale distribution companies. He has experience selling to wholesalers and electrical contractors. Ray has an Engineering degree from North Dakota State University. Ray has experience with Lighting, Controls, Pump Systems, Heating and Air Conditioning.

Craig Maas has twenty-five years of wholesale experience. Craig has a Marketing degree from Moorhead State University and is responsible for developing one of the most advanced computerized marketing systems in the country.

Craig is also the webmaster for a number of web sites. We specialize in small company sites but have also done some large e-commerce sites and one page sites for nonprofit organizations. You don’t have to pay a lot of money to have a nice site. › Continue reading

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Monday, January 19th, 2009 Lighting, Marketing, Web No Comments

LED Lighting

We have been getting some interest in LED Lighting recently. LED is a new technology that is finding its way into more lighting products. LED lighting has many good features, but for now efficiency is not one of them. For example TCP has just released a LED lamp. This TCP bulb is one of the best LED I’ve seen, but it only puts out 35 Lumens per Watt. Whereas a Compact Fluorescent will put out 55 lpw, a Standard T8 lamp will pump out 75 lpw, and a high performance T8 lamp almost 100 Lumens per Watt!

LEDs do have many advantages.

  1. Although 35 lpw is not much compared to a fluorescent it is an improvement over incandescent bulbs. A 2.6 watt LED replaces a 15 watt incandescent.
  2. The LED bulb last a long time (25,000 hours) so it is a good application where maintenance is difficult like a chandelier
  3. The LEDs are directional, this makes for a good spot lighting, but a poor area lighting.
  4. The LED is vibration resistant. They work well in ceiling fans. Our TCP brand LED lamps are outdoor rated and work well in cold locations.
  5. The TCP LEDs are dimmable and look pretty good with a CRI of 80. They look much better than some LEDs, which have weird color casts.

If you’re interested in what technologies are currently hot check out “Lighting’s Workhorses” by Jim Benya in Architectural Lighting. Pay special attention to the graph. It shows which lamp technologies are efficient and which are not. Effective Concepts has a good selection of all the lighting listed in the article: Tungsten, Halogen, Metal Halide, Ceramic Metal Halide, Fluorescent (Cold Cathode, PLs, Biax, Induction, T8, T5s, etc), and even LED lamps.

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Wednesday, September 30th, 2009 Energy, Lighting, Magazines No Comments

Outsmarting Your Building

A couple posts ago I raised a point about buildings being smarter than the owners. So what is the solution? How can an owner or manager get control of their building and get the operations and maintenance running in an optimal budget?

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Monday, August 10th, 2009 Design, Energy, HVAC, Magazines No Comments

ACES Low

The House of Representatives voted on the American Clean Energy & Security Act of 2009. I haven’t read the bill, and I doubt our congressmen have either, but it the idea that you can just pass a bill and magically our county’s energy problems are solved is very naive. Furthermore the efficiency targets of the bill are unrealistic even if they are a good idea. What really makes me mad is- efficiency is its own reward. If these ASHRAE 90.1 reductions were so easy to obtain everyone would be doing it for the cost savings. The fact that few are speaks volumes. The few that are, are using government sponsored utility rebates or mandated government regulations. It is never a good idea for the government to interfere with the market, especially when the outcome is so questionable. I am happy to see I’m not the only one who things so. In the August edition of Engineered Systems Magazine (page 8), they polled readers on the bill and the outcome wasn’t good. These are professionals who love energy efficient solutions, so you better believe they have more insight than congressmen who voted on this bill, or the green lobbyists who probably wrote.

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Tuesday, August 4th, 2009 Energy, Magazines 1 Comment

Xcel Energy Rebate Recap

Xcel Energy is continually updating their energy rebate programs. If your project saves energy, particularly if it cuts your electric demand, Xcel is bound to have a rebate program for you. This assumes you’re in Minnesota, New Mexico, or Colorado. If you’re in North Dakota, South Dakota, Wisconsin, Michigan, or Texas you’re out of luck. (We have offsetting lower rates and lower taxes.)

 

  1. Parking garage lighting retrofits
    Effective July 1, 2009, Minnesota Xcel Energy business customers converting from 150W or 175W high intensity discharge (HID) lighting to two- or three-lamp T8s or T5H0s are now eligible for a rebate of $50 per fixture. Xcel has simplified the process with new rebate forms. See the Parking Garage Lighting Application for requirements and rebate incentive information.
  2. Lighting Redesign Studies
    A complete building-wide lighting system analysis of can show you the best approach to improve lighting design or to reduce existing light output while maintaining proper lighting levels for your needs. Xcel has increased lighting redesign study incentive to 75% of the cost of the study, not to exceed $25,000, and more than doubled many of our equipment rebates.
  3. More Lighting Rebates
    Every step to lower lighting use, from installing energy-efficient lighting to adding controls or offering in-depth photometric analysis can significantly lower your customers’ energy bills and earn substantial rebates.
    A) $400 per kW saved for preapproved projects when they add their lighting system to a building control system or add microprocessor controls to lighting systems.
    B) Custom Efficiency program now offers a method of analyzing lighting projects that yield greater rebate potential for your customers.
  4. Boiler Rebates
    New boilers, efficiency-boosting add-ons and tune-ups for boilers used for space heating and/or domestic water heating now can go through our Boiler Efficiency rebate program without preapproval. Xcel offers rebates for projects that improve the efficiency of existing equipment such as boiler tune-ups, steam trap repair/replacement and boiler add-ons.

Updated Minnesota Energy Code

The long-awaited Minnesota Energy Code for Commercial Buildings will take effect on June 1, 2009. The code itself adopts the ASHRAE 90.1-2004 Energy Standard with minor modifications.

The new code will have an impact on Energy Design Assistance, Cooling Efficiency and Variable Frequency Drives. Because the adoption of a new, higher energy code will result in increased minimum efficiencies.

For more information about the commercial energy code, please visit the Minnesota Department of Labor and Industry construction codes and standards energy Web site.

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Friday, July 17th, 2009 Energy, Lighting No Comments

Free: Advanced Energy Design Guides

ASHRAE and its partnering organizations have made the Advanced Energy Design Guides available as free PDFs. The guides encourage energy efficient design in a range of building types: K-12 schools, small office and retail buildings, small warehouses and self-storage buildings and highway lodging.
They are available at www.ashrae.org/freeaedg.
The guides help to educate the marketplace on how to build energy efficient buildings that use significantly less energy than those built to the minimum code requirements.

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Friday, June 19th, 2009 Design, Energy No Comments

Address

Effective Concepts LLC.
1732 23rd Street South
Fargo, ND 58103

E-mail

Phone

(701) 235-2035
or fax us at
(815) 572-0989