Effective Concepts LLC

Effective Concepts LLC.

is a small company out of Fargo, ND. We specialize in selling lamps, ballasts, and energy services to customers in the Fargo-Moorhead area. We sell wholesale, meaning an on-going relationship with commercial customers that are willing to trade a little lead time for better pricing. We are authorized distributors of Sylvania, Havells, and TCP lamps and ballasts.I have over thirty-five years of wholesale experience and a Marketing degree from Minnesota State University Moorhead. I have over 40 years experience with computers, everything from programing, database design, spreadsheet modeling, to graphic design. I am also the webmaster for a number of web sites. I help out small company sites but have also done some large e-commerce sites and one page sites for nonprofit organizations. You don’t have to pay a lot of money to have a nice website or blog. – Craig Maas


Craig Maas has twenty-five years of wholesale experience. Craig has a Marketing degree from Moorhead State University and is responsible for developing one of the most advanced computerized marketing systems in the country.

Craig Maas is the webmaster for a number of web sites. We specialize in small company sites and simple sites for nonprofit organizations. “You don’t have to pay a lot of money to have a nice site.” We also provide assistance to set up and maintain blogs, wiki’s and other web tools. “I like working with customers who believe content is king. My best customers are those I learn as much from as they do me.”

Effective Concepts LLC is company that was formed in 1991 by Ray and Craig Maas. Effective Concepts is a authorized distributor of Sylvania Lighting Products. Ray has over 40 in the Distribution Industry, while Craig has over twenty-five years of wholesale experience. Ray has an Engineering degree and Craig has a Marketing degree. The company’s primary focus is Lighting and Energy Savings but we also spend a lot of time marketing. Craig also has experience writing custom database packages, spreadsheets, and graphic design (both freehand and computer).

Ray Maas had almost fifty years experience running and managing wholesale distribution companies. Ray had an Engineering degree from North Dakota State University. Ray had experience with Lighting, Controls, Pump Systems, Heating and Air Conditioning.

Past Services

Do you need our services?– Is your annual operations budget in need of a trim. In most cases the answer is yes. Not only can you reduce your operations budget but a properly designed energy retrofit can return money to your pocket. Annual return on investments (ROI) between 20% and 50% are NOT unusual. Maintenance costs can also drop when you upgrade your lighting or HVAC equipment. If designed properly your facilities will show in increase in employee productivity. Performance and safety can be enhanced with new efficient lighting design. The more extensive a facilities needs the more extensive the savings. Our approach is to help you maximize these savings.


The efficient use of energy requires proper design. This is true for lighting and heating. Effective Concepts has years of experience in both fields. We use our expertise to design optimal lighting or heating systems. Whether you are looking for new equipment or wish to retrofit your current lighting fixtures, we can help you. We can design around your design requirements. These include: Cost savings, energy savings, pollution savings, or lighting design changes.


Proper designs starts with detailed and accurate information. We will provided a free audit of your site. We look at various factors depending on the type of design you are looking for: Counts of existing fixtures, type, and their location. We may also take light level readings if needed.

Lighting Is An Investment

Now is the time to look at your facility for savings. The energy you use to light your facility is going to waste. Your old four lamp fixture uses 188 watts per hour. At 6ยข per kWh, that is only a penny per hour, but over the life of the lamp you’re burning up $135.

Effective Concepts can provide you with an alternative one which can result in a short payback on your investment. The money you are sending to the utility is giving you no payback. Many utilities will actually help you with your lighting retrofit by providing a rebate.

With all the pressure to reduce costs and minimize expenses, why not invite Effective Concepts to have a look at your facility. We may have the solution to your budget problems.



Contact Me:

Effective Concepts LLC.
1732 23rd Street South
Fargo, ND 58103

(701) 235-2035

Mytech Motion Detectors

Updated 5/24/2012
Call or email Craig Maas to order or for more information.
Quantities limited to on hand: first come first serve.
Freight and terms apply.
Hubbell bought out Mytech and the model numbers have changed.

Call or email with your request. We will confirm our stock. If it meets your approval we will email a Paypal generated invoice, which you can pay with your credit card. We ship upon payment confirmation from Paypal.

We can also accept Purchase Orders from Schools, Institutions, or commercial firms. Call first for approval.

Qty Mytech Hubble Descriptions Grainger Our Price
1 DT2000 ATD2000C Ultrasonic & Infrared Occupancy Sensor,
2000 sq.ft. coverage 24 volt
241.75 115.00
4 US2000 ATU2000C Ultrasonic Occupancy Sensor,
2000 sq.ft. coverage 24 volt
226.75 105.63
1 US1000 ATU1000C Ultrasonic Occupancy Sensor,1000 sq.ft. coverage 24 volt 199.25 88.00
2 US500 ATU500C Ultrasonic Occupancy Sensor,500 sq.ft. coverage 24 volt 164.50 48.75
16 MP120 CU300A Power Pack 120 volt for US and DT Sensors, 20 amp 59.20 24.95
0 MP277 CU300A Power Pack 277 volt for US and DT Sensors, 20 amp 59.20 24.95

Spec Sheets

Mytech cut sheets: Omni-DT Sensors
and MP Series Power Packs.

More Info about Omni Sensors: Adaptive Functions, Features, Controls, Ranges, Automatic Timer & Automatic Sensitivity, Indicator, Automatic Status Reporting, Physical Wiring, Options/Accessories, and Specifications.

General Operation

Omni-DT Sensor

Occupancy sensors have two tasks: keeping the lights on while the room is occupied and, conversely keeping the lights off when unoccupied.

Ultrasonic (doppler shift) motion detection gives maximum sensitivity yet can be vulnerable to false triggering from air conditioning currents, corridor activity and movement of inanimate objects. infrared motion detection gives immunity to false triggering, but lacks sensitivity at greater distances.

  1. Upon room entry sensor is in “high confidence” (miser) mode.
    Infrared/ultrasonic composite must be above a specific threshold to turn lights
  2. Once occupied, sensor enters “high sensitivity mode” the threshold
    automatically lowers and the slightest movement will keep the lights
  3. When unoccupied, lights stay off while air conditioning system cycles
    on and off, and cleaning crews occupy corridors.

Composite Dual Tech Sensing

Using infrared sensing (high error immunity) with ultrasonic (high sensitivity) provides good performance. Conventional dual tech sensors use a simple formula for operation: BOTH for ON, EITHER for KEEP ON. This method requires that both sensors receive fixed-strength signals for ON or a single fixed level signal for KEEP ON.

The OMNI uses a more sophisticated method called a composite signal where the signal strengths are added together to form a composite sum. The advantage of this method is that a week IR signal plus a strong US signal will turn the lights on because the sum is enough. The installer need not worry that the signal level be balanced for reliable lights on.

Mytech is now the ‘Wiring Devices-Kellems’ division of Hubbell.
The sensors are known as Hubbell Motion Sensor Switches or HMOSS
(See Section D of Hubbell’s current catalog.)

Magazines Links

Magazine Notes

Weather Report

A monthly Engineered Systems column that has some great information about using weather data to estimate loads and savings. Unfortunately it doesn’t appear archived- at least I can’t find it. By Michael Kjelgaard, P.E. Engineering Weather Data

HVAC Commercial

Estimating Demand & Efficiency

Score Sheet for HVAC System Efficiency: Nice spreadsheet for estimating overall efficiency of a commercial HVAC system. It covers 7 system elements: Chiller/Compressor, Supply Air Handling Unit, Return Fan Pressure, Chilled Water Pump Head, Condenser Pump Head, Cooling Tower or Condenser Fan, Zone or VAV Terminal Fans.

The program/ spreadsheet is available at www.geokiss.com (not online anymore? Try Google and Archive.org. ) Ground Source Heat Pump Design: Keep It Simple & Solid

ASHRAE Journal, July 2003, p36

A New Way To Calculate Cooling Loads

Overview of ASHRAE’s new Radiant Time Series (RTS) method of calculating commercial loads.

ASHRAE Journal, January 2004, p20

Universal Translator

The Universal Translator is a tool that allows filtering, analysis and visualization of large Energy Management and Control Systems (EMCS)data sets. The program can be found at www.utonline.org.

ASHRAE Journal, July 2007, p12

Going Swimmingly

This one is odd. An indoor swimming pool in Alaska. I found it interesting anyway.

Engineered Systems. May 2006

The Terrible Too’s

Avoid ventilation mistakes of environmental complaints, too: warm, cool, drafty, stuffy, noisy, quiet, expensive, and complicated.

Engineered Systems. April 2007


Ventilation Design And Performance In US Office Buildings

A EPA survey of 100 buildings- it’s rather abstract

ASHRAE Journal, April 2005

Beyond The Affinity Laws

Article to make sure you avoid overestimating or under performing VSD applications. It’s also a good overview on electric motors.

Engineered Systems. August 2004

Fan Energy System Optimization

From motor load to duct fitting- get the most out of your fan system. Efficiency, software, power vs performance. On a new or retro fit.

Engineered Systems. May 2006

Energy Efficient Motors & Drives

Calculating savings and costs for motors and drives.

ASHRAE Journal, January 2004, p30

Technology Positioned to help with Industry Challenges

Overview of Energy Recovery Ventilation (ETV) technologies.- light overview so I threw it out. The online magazine has no archives and is only published once a year.

ARI Magazine, Spring 2004, p24

Humidification Online

Online resources for sizing Humidification equipment.

Engineered Systems. April 2006

Manufacturing The Right Moisture

Explores load-related questions and other design pitfall for your humidifier.

Engineered Systems. April 2007


Spreadsheets that Speed Lighting Calculation

Some simple spreadsheets and a program called Calculite

Simply Indoor. has some photometric layout design programs.

Energy User News, June 2005

The Virtual Thing: Lighting Software Option

Overview of a couple lighting packages but not a lot of detail.

Architectural Lighting, June 2004

Daylighting Design Update: One Year Later

Overview of a couple lighting packages to deal with daylighting.

Architectural Lighting, May 2005– no photos.SPOT The Sensor Placement and Orientation Tool


Green And Purple Money

This is a letter to the editor, which in a simple way explains why energy conservation is so hard to sell. It’s one of my all time favorite clippings. It generated a lot response.

Energy User News, April 2003

Moving Beyond Simple Payback- Addressing Clients’ Financial Needs

This article highlights case studies for projects that proceeded when factors beyond energy efficiency were introduced into life-cycle analysis.

ASHRAE Journal, June 2005, p14

Found Money: A CFO’s Guide to the ROI of Lighting.

Nice overview of CFO’s who are learning they need to take a role in Lighting and Energy. ROI and due diligence.

Energy User News, July 2005

Simulating Reality On Your PC

Energy Auditing using computer software.

Engineered Systems. March 2005

Commissioning: Tools of the Trade

Tools and software necessary to complete a commissioning or recommissioning.

HPAC Engineering, June 2004, p20 – not in archive.

Energy Software Tools

A list of 10 software packages uses to calculate energy savings. Also a side bar featuring some free software.

Energy User News, July 2003

Using Standard 90.1

Overview of the new ASHRAE Standard.

HPAC Engineering,February 2005, p35

It is vital that someone with a vested interest in utility savings is involved in a MBWA (management by wandering around) program." – ASHRAE Journal, June 2005, p74


Links to products we sold, old services, and a guide to Romance, that my father wrote in his spare time!

  • Sylvania T8 Florescent Lamps
  • Sylvania Ballasts
  • Sylvania Definitions of Color Temperature and Color Rendering Index (CRI)
  • Sylvania Dulux Florescent Lamps
  • Sylvania Halogen Lamps
  • Sylvania HID Lamps
  • Mytech Occupancy Sensors
  • LED Outlet Night Lights
  • Effective Concepts Mission Statement
  • Light Level Graphs
  • Pollution Savings
  • "How To Wow The One You Love"by Ray Maas, a book on Romance